Everything a
company runs on.
We design, engineer and ship it all, the code, the brand, and the systems that power it.
Where our expertise runs.
Software & product
We design and engineer products, platforms and tools, built to hold up in production.
- Web platforms and customer portals
- Native iOS applications
- APIs, integrations and data pipelines
Brand & marketing
We build identities from nothing, and the stories and campaigns that carry them.
- Identities built from the ground up
- Rebrands for established companies
- Campaigns and launch assets
Growth strategy
We work out where to show up, what to say, and the cadence that compounds.
- Go-to-market and channel strategy
- Network effects and social capital, leveraged by design
- Measurement tied to real outcomes
Operating systems
We build the internal systems and workflows a company runs on day to day.
- Internal HQs and living documentation
- Multi-agent AI workflows, built at the edge of what's possible
- Dashboards over live business data
What we’ve built.
Inside Labs
The engagement platform behind Europe’s premier resorts.
Resorts across the Alps and beyond run their guest experience on software we founded and built.
- Over 500 data points per user, across 1M+ users
- 250K active users on the LAAX app, driving €40M in revenue
- Live across Alpinco, LAAX, Bike Kingdom and Golm
Decentralised finance protocols
Open-source financial software that moved more than $100 billion.
Automated market makers, liquid-staking protocols and network validators, built and run end to end, from the software to the brand and the marketing.
- $100B+ in facilitated volume
- The largest DEX and liquid-staking protocol on its network
- Contributed to $3B+ in total value locked at peak
paraguidenew
Paragliding software that rebuilds every flight in 3D and coaches the next one.
Our own platform, built end to end, from raw GPS to a coach in your pocket.
- Raw flight data parsed into clean, actionable dashboards
- Every flight replayed in 3D, with AI coaching on each one
- A native iOS app, engineered from the ground up
A small studio with outsized range.
Four people with multifaceted experience across the full range of a business, not just one corner of it.
Dan
Engineering
Systems, infrastructure, uptime. Twenty-five years building software that can’t go offline, from Alpine resort platforms to protocols that moved billions.
Dylan
Systems architecture
Aerospace, decentralised finance, AI. Treats a company as a system of feedback loops and builds the structure that holds when the assumptions stop being true.
Ousman
Brand
Neuroscience, movement, decentralised finance. Builds for recognition over comprehension, because people feel a brand before they ever stop to read it.
Annika
Behavioural science
Behaviour, trust, decision-making. A doctorate in behavioural science, reading a system to say what people will really do in it, not what the design assumed.
Tell us what you’re building.
A product, a platform, a brand, or the whole system. We take on only a handful of outside companies at a time, and go all the way in on each.