More than code.
We build software companies end to end, the code, the brand, and the systems that power them.
What we’ve built.
Inside Labs
The engagement platform behind Europe’s premier resorts.
Resorts across the Alps and beyond run their guest experience on software we founded and built.
- Over 500 data points per user, across 1M+ users
- 250K active users on the LAAX app, driving €40M in revenue
- Live across Alpinco, LAAX, Bike Kingdom and Golm
Decentralised finance protocols
Open-source financial software that moved more than $100 billion.
Automated market makers, liquid-staking protocols and network validators, built and run end to end, from the software to the brand and the marketing.
- $100B+ in facilitated volume
- The largest DEX and liquid-staking protocol on its network
- Contributed to $3B+ in total value locked at peak
paraguidenew
The coach paragliding never had.
Raw GPS becomes a 3D replay of every flight, with a coach’s read on what to do next.
- Raw flight data parsed into clean, actionable dashboards
- Every flight replayed in 3D, with AI coaching on each one
- A native iOS app, engineered from the ground up
The range we bring.
The same hands that built the products above, now open to yours.
Software & product
Products and platforms built to survive real use.
- Web platforms and customer portals
- Native iOS applications
- APIs, integrations and data pipelines
Brand & marketing
Brand identities, and the campaigns behind them.
- Identities built from the ground up
- Rebrands for established companies
- Campaigns and launch assets
Growth strategy
Where to show up, and the cadence that works.
- Go-to-market and channel strategy
- Network effects and social capital, leveraged by design
- Measurement tied to real outcomes
Operating systems
The internal systems a company runs on daily.
- Internal HQs and living documentation
- Multi-agent AI workflows, built at the edge of what's possible
- Dashboards over live business data
Four people, a whole company between them.
Each deep in more than one field, so the whole stack sits in one small team.
Dan
Engineering
Software, infrastructure, uptime. Twenty years building systems that can’t go offline, from Alpine resort platforms to protocols that moved billions.
Dylan
Systems architecture
Aerospace, decentralised finance, AI. Treats a company as a system of feedback loops, building structure that holds when assumptions stop being true.
Ousman
Brand
Neuroscience, movement, decentralised finance. Builds for recognition over comprehension, because people feel a brand before they ever stop to read it.
Annika
Behavioural science
Behaviour, trust, decision-making. A doctorate in behavioural science, reading a system to say what people will really do, not what the design assumed.
Tell us what you’re building.
We build our own products, and take on a handful of outside projects a year, so tell us about yours and we’ll see if we can help.